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Britons face paying £380 a year more as supermarket inflation hits 13-year high

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Supermarket inflation hit 8.3% in the past month, the highest rate in 13 years, adding £380 to annual bills as the rising cost of living weighs on families.Sales fell at all the big supermarkets as shoppers switched to discounters Aldi and Lidl and bought more own-label goods in an effort to keep a lid on spending, according to the latest data from Kantar.Sales of supermarkets’ cheapest own-label products rose 12% while Aldi and Lidl’s sales rose by 7.9% and 9.5% respectively in the three months to 12 June.

Aldi’s share of the grocery market is 9.6%, less than 1% behind Morrisons where sales fell by 7.2% in the three-month period making it the biggest loser in the market.Fraser McKevitt, the head of retail and consumer insight at Kantar, said: “The inflation number makes for difficult reading and shoppers will be watching budgets closely as the cost of living crisis takes its toll.“Based on our latest data, the average annual grocery bill is on course to rise by £380.

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