How digitisation is helping MSMEs improve customer management
Digitisation is among the foremost requirements in the present era for MSMEs to communicate with customers and vendors quickly and easily. It ensures high levels of productivity. Adoption of digital tools also increases cost efficiency and eases customer management.
Using social platforms such as Instagram and WhatsApp for customer inquiries has become commonplace today for interactions with end users, say industry stakeholders.
Pratik Vaidya, Managing Director, Karma Global, says it has made interactions with customers convenient. Enterprises across various industries — from furniture manufacturers to hospitality establishments like hotels and restaurants — actively use social media platforms to engage directly with their clientele. “For MSMEs, digitalisation proves crucial not only for thriving in local markets but also for competing globally. Many routine tasks within these enterprises are repetitive and manual, consuming valuable time. By automating these processes, digitalisation frees up time for employees to tackle more challenging tasks with greater determination and responsibility,” adds Vaidya.
Digitisation has helped small businesses reduce costs and improve business operations, says Yashraj Vakhil, CEO, CaptainBiz. The government is also pushing businesses to embrace digital tools more than ever. “For small businesses, digitisation is no longer just an option, it's essential for thriving in today's fast-paced business ecosystem. Take cloud-based digital billing software, for example. It's a
