How dinner with Rakesh Jhunjhunwala inspired CaratLane's Mithun Sacheti to build business 100 times
interview with Mint in August 2015, Sacheti said that he decided he had to do something differently, and the best way was to use the internet. “Look, a regular jewellery store can open a 10,000 sq. ft shop but it only has one door.
On the Internet, people can discover a gamut of products sitting in their own homes. We don’t market crazily or advertise wildly but the traction is built because they have seen it online. And the more they see, the more they buy," Sacheti had said.
In a Youtube show (Neon) in February 2023, Mithun shared how a dinner with Rakesh Jhunjhunwala, the Big Bull of India, convinced him to buy out his co-founder. And this business strategy helped CaratLane grow its business by 100x!, the cofounder had explained on the show. He did his graduation from Sydenham College of Commerce and Economics.
As per his LinkedIn profile, he also studied at Indian Institute of Management Bangalore from 2009-10. Tata Group's watch and jewellery retailing arm, Titan, has announced it would buy a 27.18 percent stake in Mithun Sacheti's CaratLane. The family has earned ₹4621 crore in cash from the deal.
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