How TVS is leveraging tech for a premium play with X, its latest offering
Most OEMs are targeting the young buyers for electric two wheelers and elevating the technology pitch to showcase their aspirational products.
TVS Motor Company, which recently launched its new high performance EV called 'X', is also targeting the Gen-Z with its technology-high features.
Away from a traditional scooter body style, X is being touted as a ‘crossover’ of scooter and motorcycle. Far away from similarities with the existing iQube, X is built on a new platform and TVS said its in-house R&D team made significant contributions to the development of this technologically advanced product and its electronic and software architecture.ALSO READ: TVS Motor to double EV volume
With the connectivity and features intact, TVS X gives a touch and feel of a premium two wheeler.
However, the catch with the newly- launched TVS X is its steep price tag of INR 2.5 lakh. This is also the most expensive two wheeler in the electric scooter category and will not be considered for FAME subsidy, as it exceeds the price bracket of INR 1.5 lakh.
While most electric scooters are priced in the range of INR 1 lakh -1.5 lakh, TVS’ new offering is aiming to build up a niche with a new segment.
The confidence comes through the product as its a TVS, however, if the X gets the X factor for the Indian consumer, can be decided only by the driving performance, when the vehicle is available for a ride.
Boasting of technology features, the company showcased that the vehicle gets the biggest dashboard in the electric scooter category, a 10.2-inch TFT touchscreen with tilt adjustment to ensure comfortable rider visibility. The screen lets the rider live video stream, play on board games and even browse the web, all when the vehicle is stationary at a
