It is a noteworthy shift from the past when the parents relied on selling land or properties.
The spotlight on this unique trend is amplified by the active involvement of marriage bureaus, leveraging social media platforms to propagate their messages.
Popping up on timelines are posts such as, “Study visa in hand, seeking groom for education package of Rs 25 lakh. Interested parties may inquire.”
Now, the parents are on the lookout for potential grooms who can share the financial responsibilities associated with their daughters’ education.