HUL splits beauty and personal care biz to take on new-age brands
NEW DELHI : Hindustan Unilever Ltd is splitting its beauty and personal care business into two, one dedicated to beauty and wellbeing and the other to personal care, as it looks to take on younger, mostly digital-focused companies that are challenging the incumbents. With the transition, effective 1 April, HUL’s beauty and personal care business structure will mirror that of parent Unilever, which too has beauty and wellbeing (B&W), and personal care (PC), as separate divisions. HUL’s beauty and personal care division contributed 37% of its revenue in FY23, with brands such as Lifebuoy, Lux, Sunsilk, Clinic Plus, Dove, Lakmé, Pond’s, and Closeup.
The division reported revenue of Rs21,831 crore. Other divisions at HUL include food and refreshments, and home care. HUL also announced key changes to its management committee, including the appointment of a chief digital officer, Arun Neelakantan, as part of reinforcing the company’s digital agenda.
Neelakantan, currently vice president, digital transformation and growth, will take up his new role effective 1 January. The move comes amidst expectation of significant growth in India’s beauty and personal care market given how under-penetrated the category is. Also, new-age brands such as the recently listed Mamaearth as well as Sugar and Plum have been wooing young shoppers with innovative offerings, prompting established brands to take note.
Beauty and personal care “continues to be a source of value creation for us. However, the business model, innovation rhythm and competitive landscape for both, B&W and PC, are diverging," CEO and managing director Rohit Jawa said in a statement on Friday. “The transition will allow us to bring more focus, and leverage our strong portfolio
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