Iconic motorcycle brand BSA makes India debut; launches 652-cc model at Rs 2.99 lakh
BSA made its debut in India on Thursday with the launch of 652-cc Gold Star 650 model at a starting price of Rs 2.99 lakh (ex-showroom Delhi). One of the oldest motorcycle companies in the world, Birmingham Small Arms Company (BSA), was acquired by the Mahindra group's premium motorcycles arm Classic Legends in 2016.
Classic Legends sells Jawa and Yezdi motorcycles in the country.
The BSA Gold Star 650, which made a comeback in the UK in 2021, is currently being sold in Europe, Turkey, New Zealand, and the Philippines.
The latest bike will compete with the Royal Enfield Interceptor 650, which starts at Rs 3.03 lakh, positioning itself as a strong contender in the 650cc segment.
The BSA Gold Star 650 is available for purchase at select authorised dealers across India, with bookings currently open. «Bringing BSA to India is about sharing a piece of world motorcycling history with India. That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star,» said Anand Mahindra, Chairman of Mahindra Group at the launch.
Stating that India is certainly on the rise and its time has come, he said, «There is enormous change and potential. We are like an oasis of growth, the fastest growing large economy in the world.»
Mahindra said that the revival of the BSA by the Mahindra Group is just not the story of its alone and added that there are a number of Indian companies which have gone in and acquired British brands and are reviving them.
«It is because today India is a far larger
