iD Fresh announces Rajat Diwaker as India CEO, Mustafa becomes Global CEO
iD Fresh Food on Friday announced the appointment of industry veteran Rajat Diwaker as its India CEO.
Rajat comes with two decades of experience in the FMCG industry. In his last role, he served as the Managing Director of Marico Bangladesh.
He is also a director on the board of Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh, iD Fresh said in a statement.
PC Musthafa, who led iD Fresh for nearly two decades, takes on the role of Global CEO while continuing to serve as the Chairman of the Board of Directors. Musthafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organizational culture and driving iD Fresh’s innovations for the global market, the statement added.
iD Fresh will also appoint dedicated Business Heads and CEOs for each International market. In fact, the company is in the process of hiring its US CEO. Currently, over a third of its revenues come from outside India.
The plan for 2024 is to enter new markets, such as Singapore and Australia, while expanding its footprints in the existing markets, the company said.
Musthafa said, “iD Fresh’s journey so far has been incredibly rewarding, and we continue to make tremendous strides. I am delighted to welcome Rajat Diwaker to the iD Fresh family.
Under his able and forward-looking leadership, I am confident that we will scale new heights and win more hearts in the years to come. And as we embark on new adventures, I am thrilled to lead the brand into new global markets, driven by the incessant consumer love that we have garnered over the years.”
“It's a privilege to lead a team that has set new benchmarks for innovation and business growth. My focus will be on accelerating
