Ikea to start selling online in NCR by December 2024
NEW DELHI : Swedish furniture retailer Ikea is set to commence e-commerce operations in the national capital region (NCR) ahead of opening two large shopping centres over the next two years. E-commerce operations will begin by the end of 2024, said Susanne Pulverer, chief executive and chief sustainability officer at Ikea India. The Swedish company is now entering the next phase of growth in the country, marking its presence across major metros and scaling up local sourcing.
Ikea has already invested ₹10,500 crore in building five stores in India, apart from announcing investments in two large shopping centres with integrated Ikea stores. “It has been wonderful to be able to open five stores in the last five years and now planning for opening in the Delhi market. First, we are planning with an omni-channel that is opening at the end of 2024 and our first Ingka centres—it’s a shopping-centre concept in Gurugram with an integrated Ikea store, that will happen two years from now.
There’s also a big project in Noida with the shopping centre and an integrated Ikea store," Pulverer told Mint virtually. To be sure, the shopping centres fall under Ingka Centres, part of the Ingka Group. Ingka Centres develops large malls that house various retail brands apart from the big format Ikea store.
Studies commissioned by Ikea suggest NCR is the largest home-furnishings market in the country. The retailer is looking for more sites in Delhi to serve the “big city", she said. Ikea’s parent company is also setting up its investment arm in the country that invests in businesses outside retail—giving the group a greater clout in the market where it also has a long history of sourcing operations.
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