Imax inks strategic ticketing pact with BookMyShow
Imax Corporation and BookMyShow have inked a strategic partnership that will see the Canadian theatre company having higher visibility and discoverability on the online ticketing platform.
BookMyShow will highlight Imax releases through targeted marketing efforts, beginning with Dune: Part Two. Imax tickets made up 31% of the total Dune: Part Two tickets sold on BookMyShow, demonstrating a strong demand for immersive cinematic experiences.
The users of the online ticketing platform can also explore a dedicated page about The Imax Experience, including a list of current Imax films and locations in their cities, upcoming releases, and more.
“Moviegoers in India continue to show a strong preference for Imax, with the Company delivering its best year ever at the Indian box office in 2023,” said Preetham Daniel, VP, Theatre Development, Imax Corporation. “This partnership is designed to elevate the ways our fans connect with Imax, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”
Commenting on the partnership, Samradha Tibrewala, Head — Partnerships & Revenue, BookMyShow said, «We have been actively working with industry partners to create windows of opportunity for higher visibility and discoverability of their offerings on our platform, thereby creating an easy and seamless movie booking experience for various consumer cohorts part of the BookMyShow universe. Our partnership with Imax furthers these efforts and enhances the overall
