India among top 5 markets for WPP globally, will be among top 3 in coming years, says country head

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Subscribe to enjoy similar stories. Mumbai: India has cemented its position as one of the top five markets for WPP, one of the world’s largest advertising and marketing services networks, marking a remarkable rise from being outside the top 10 just a few years ago. With agencies like GroupM, Mindshare, Ogilvy, Wunderman Thompson, and Grey under its umbrella, WPP credits India’s rapid economic growth and pivotal role in its global transformation for this leap.

Speaking at the launch of WPP’s new Chennai campus, CVL Srinivas, WPP's country manager for India, said, “India is among the top five markets for WPP and will likely be among the top three in the next few years. It has been the fastest-growing market among large markets for the last decade." The Chennai campus, WPP’s third in India after Mumbai and Gurgaon, is a key part of its global strategy to consolidate and integrate operations. Spanning 62,000 square feet, the campus will serve as a hub for enterprise IT and production services.

Designed to support collaboration and innovation, it includes green building features such as grey water recycling and on-site electricity generation, earning it a LEED Platinum certification. “Chennai is the home to WPP’s Global Enterprise IT hub—a team of highly skilled enterprise tech professionals who support WPP globally on all matters related to enterprise technology," Srinivas said. The campus will initially house over 300 employees, with plans to expand to 650 by mid-2025, scaling the IT team and onboarding additional global support units.