India focussed on developing content creators' economy: Ashwini Vaishnaw
Ashwini Vaishnaw on Wednesday said India was focussed on developing the content creators' economy, showcasing the country's rich heritage and culture, and diversity of languages and literature. In his video address at the inaugural event of the International Film Festival of India (IFFI) here, Vaishnaw said with the addition of technology and development of creators' ecosystem, India can play a major role in the media and entertainment sector globally.
«We in India at this point in time are very much focussed on developing content creators' economy. We have a very vibrant creators' economy where people are coming up with very innovative content showcasing some of the very rich heritage of India, the cuisines of India, the culture of India and the gems of Indian language and literature,» he said.
The 55th edition of IFFI began here with a glittering opening ceremony at Dr Shyama Prasad Mukherjee Stadium here.
In an article, Vaishnaw said India's creative economy has emerged as a USD 30 billion industry, contributing nearly 2.5 per cent of GDP and providing livelihood to eight per cent of the workforce.
«With a thriving influencer marketing sector valued at Rs 3,375 crore, and over 200,000 full-time content creators, this industry is a dynamic force driving India's global aspirations,» he said.
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