Prasar Bharati targets family-centric, multilingual content for new OTT platform
Subscribe to enjoy similar stories. India’s public broadcaster Prasar Bharati is shaping its new streaming platform, WAVES, as a destination for family-focused content across genres like sports, culture, general entertainment, and education, its top official said. The platform, launched in November, will offer free access to shows from its linear TV channels, alongside select curated premium content from collaborations with streaming platforms like Lionsgate and Eros.
Additionally, the broadcaster is forging partnerships with intellectual property (IP) owners to feature existing content and create fresh, original programming, as it aims to cater to diverse audience preferences. “All the linear programming will be present (on the OTT). We have also issued public notices to content producers and several of them have responded.
We are tying up with those who have legacy content, they could be broadcasters or right holders, whoever has the IP, or whoever is willing to work with us to create fresh IP," Gaurav Dwivedi, CEO, Prasar Bharati, said in an interview with Mint. Prasar Bharati already brings a fairly wide variety of content to its broadcasting and radio network, Dwivedi said, and the same strategy would be extended to the streaming vertical as well. This would include news content, GECs (general entertainment channels), programming related to sports, culture, agriculture and so on.
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