India’s emerging e-commerce hotspots: Visakhapatnam, Ghaziabad and Faridabad
NEW DELHI : Visakhapatnam, Ghaziabad and Faridabad are emerging as India’s newest new e-commerce hotspots, according to a new report evaluating the potential of 100 major cities for digital commerce. Bengaluru, Mumbai and Delhi, as expected, top the list, according to the India Digital Commerce Index report by consulting firm Kearney and e-commerce marketplace Meesho. “The second cohort of cities includes the major tier 1 cities of Chennai, Hyderabad, Kolkata, Ahmedabad, and Pune," the report stated, adding that India’s e-commerce market is expected to be valued at roughly $200 billion by 2026.
“As a growing hotspot, Visakhapatnam is a strategic focus for e-commerce behemoths and is close to fulfillment centers. Ghaziabad and Faridabad are also in the top 20, thanks in part to their proximity to the national capital," it added. “...
Lucknow is also one of the top cities, with its digitally accustomed population." Kearney also identified markets that are likely to show greater affinity for e-commerce, among them the northeastern states and the Hindi heartland. Typically under-penetrated by offline brands, these areas show heightened e-commerce potential that’s likely to show disproportionate growth outpacing that of offline retail, according to the report. For instance, in the Hindi heartland region cities such as Varanasi, Allahabad, Gorakhpur, and Noida in Uttar Pradesh; Jamshedpur and Ranchi in Jharkhand; and Cuttack in Odisha reveal an increasing appetite for e-commerce, the report said.
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