The ever-evolving digital landscape where innovation and data-driven insights dictate marketing decisions, Lowe Lintas DX envisions a transformative journey for brands. The vision is to augment digital strategies and solutions by harnessing the power of ideas to craft distinctive and impactful campaigns.
The aim is to lead the way in pivoting the digital realm, where the convergence of creativity and innovation redefines the future of brands. Working with brands, offering creative services, digital tech production, and valuable insights on digital consumers, Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns.
The collaboration marks the first for MullenLowe Global internationally and will entail Lowe Lintas and Meta experts to support brand-building programs, Reels, and creative best practices. With Meta in India, the team will also be able to work with Instagram and Facebook creators and Meta’s AR and VR partners.In today's ever-expanding digital landscape, where consumers hold significant influence and digital spending takes precedence over other platforms, Meta will provide vital support to Lowe Lintas DX.
This strategic support will empower Lowe Lintas DX to navigate the evolving marketing dynamics, harness the power of digital, social media, and commerce, and cultivate profound and unique brand experiences at every stage of customer engagement.Said Arun Srinivas, Director and Head of Ads Business for Meta in India,“With digital emerging as one the biggest advertising medium in the country, there is a strong need to create new standards of brand building and advertising on digital platforms. Lowe Lintas DX has the potential to become
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