ALSO READ: India vs South Africa 2nd Test match was shortest in history of Test cricket; breaks several unwanted records Viacom18 even released a humourous promo, where India and Afghanistan are represented by their respective kits in a sports store engaging in friendly banter. With the tagline of ‘dekh lenge’, the campaign plays along the lines of ‘the giant killers vs the giants’.
Both teams are depicted challenging each other for the series with enjoyable cultural references. “Afghanistan has arguably had the most exhilarating development in world cricket over the past few years, so the India tour promises a perfect mix of neighbourly camaraderie and high octane T20 action," said a Viacom18 Spokesperson.
“While there won’t be any dearth of cricketing excitement inside the boundary line, our endeavour outside of it is to package accessibility and personalisation for every cricket fan watching the series, be it through handheld devices or connected TV. 2024 will see a meteoric rise in digital consumption of live sports and we are poised to fill that gap with our offerings," it added.
This is the first time that the Afghanistan side will take on the might of India after an impressive World Cup campaign and hope to register their first-ever victory against the Men in Blue in the first T20I on January 11, 2024. Coverage for the matches will begin at 6 PM on JioCinema, Sports18-1 SD + HD, and Colors Cineplex.
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