India vs South Africa T20 World Cup Final: Food Inc eyes quicker commerce on match day
food delivery platforms, restaurants and consumer brands are gearing up for a surge in orders as India takes on South Africa in the T20 World Cup final on Saturday.
As the national men's cricket team aims to end the drought for an ICC trophy, bars and restaurants that plan to screen the match for fans back home expect to host a full-house and also cater to an increase of 20% to 50% in their online sales.
«Events like these often see a joint viewership, and that leads to a surge in large orders with different components as various members have different preferences,» said Sagar Kochhar, cofounder of cloud kitchen startup Rebel Foods, which runs popular brands like Faasos, Behrouz Biryani, Oven Story, and Wendy's India.
Also expecting a sharp spike in sales of between 30%-50% are the direct to consumer D2C snack brands, many of which have become available on delivery platforms.
Food delivery and quick commerce major, Swiggy expects a «significant surge in orders, especially during the dinner peak when key overs of the match will be played», with orders expected to start surging up as early as 5pm," according to company executives who expect top items for match-day viewing to be pizzas, burgers, biryanis, munchies, and cold beverages.
A spokesperson for Zomato declined to comment.
Discounts, Marketing Campaigns
Sales could also see a surge if India performs well or wins the game, founders and restaurant owners said. Burger-maker Jumbo King is expecting an increase of at least 20% in sales on Saturday but could
