Indian carmakers take a leaf out of Chinese playbook to bring out models quickly
New Delhi: Homegrown carmakers Tata Motors, and Mahindra and Mahindra are increasingly improving the speed at which they develop products to gain market share in an intensely competitive domestic market, according to senior executives at auto component makers working with the companies.Indian carmakers have reached parity with European, Japanese and Korean automakers and are increasingly catching up to the speed of Chinese carmakers in rolling out new products, according to top executives at US-based component major BorgWarner Inc. and homegrown auto part maker Lumax Auto Technologies Ltd.This comes in the backdrop of Indian automobile manufacturer Mahindra and Mahindra Ltd reaching the number two rank in annual sales in 2025 for the first time in at least a decade, since retail registration data became available, toppling Korean carmaker Hyundai Motor India Ltd.The shift is inevitable, Nalinikanth Gollagunta, CEO of Mahindra’s automotive division, said.
“It used to be 5 years, with Inglo (Mahindra's vehicle platform), we are now at 33 months or so, but the notion is, we have to keep collapsing that, there is no question,” Gollagunta said in an interview on the sidelines of XEV 9S launch in November. While high-end vehicles require more sophistication, in segments like sub-4-meter cars, “you need to have the agility to move fast.”Tata Motors Passenger Vehicles Ltd did not respond to Mint's request for comments.
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