In the early 2000s, India unveiled the globally lauded tourism campaign, “Incredible India." Fast-forward to the present. Harvard Business School posed a compelling question: If India were to initiate another global campaign today, what should encapsulate its essence? Its recommendation, “Inevitable India," carries a profound resonance with the contemporary global landscape and geopolitical dynamics. From governments across North America, Europe and the Global South to global CEOs worldwide, the name ‘India’ is at the forefront of discussions on alliances and strategic partnerships.
In a world where countries and organizations are strategically mapping their future trajectories, India emerges not just as a choice, but as an inevitability, a pivotal player in the unfolding narrative of our shared global destiny. Goldman Sachs anticipates that India will become the world’s second-largest economy by 2075. Martin Wolf of the Financial Times projects that by 2050, India’s purchasing power will eclipse that of the US by a staggering 30%, further contributing to the aura of inevitability that is increasingly becoming synonymous with the India brand.
Viewed through the lens of technology, the idea of ‘Inevitable India’ becomes not just an obvious choice, but a compelling one. My belief is not driven solely by national pride, though that sentiment is undeniably strong. Instead, it stems from an understanding of pivotal transitions that are reshaping the global landscape and India’s unique position in each of these transformations.
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