InMobi to lay off 125 employees in operations rejig

InMobi group is overhauling its operations by adopting an artificial intelligence (AI)-first approach, which will lead to job losses for 125 employees or 5% of the Bengaluru-headquartered advertising technology company’s global workforce of 2,500, said people with knowledge of the matter.

The exercise, which is currently underway, is expected to be completed by the end of this month, they said.

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“InMobi group is overhauling some of its processes in business facets such as technology, organisational structure, people and skills by deploying AI throughout the organisation,” said one of the executives, who did not wish to be identified. “AI is going to impact customer interaction, communication, sales and business processes. The company will let go of some of its legacy processes.”

The group is introducing automation to streamline its processes, the executive said, adding, “This may lead to a workforce realignment across different geographical locations.”

In response to ET's queries, InMobi said, without commenting on the impending job losses, that AI has been sweeping the world and that the market needs and the expectations that the company’s customers – brands, agencies and developers — have from the company are changing rapidly.
The products for addressing the market needs and customer expectations, the skill sets for delivering those products and the go-to-market strategies are going to be significantly different from those of the past decade, it