Insect repellent in an incense stick has analysts bullish on this FMCG stock
₹1,500 apiece. That’s an upside of 18% from its previous close of ₹1,267.45. Under managing director and chief executive Sudhir Sitapati, who joined from Hindustan Unilever in October 2021, GCPL has embarked on an aggressive growth path.
The strategy includes acquisitions, brand extensions, new channel strategies, inventory optimization, and cost reduction, as well as divesting non-core operations, such as its East Africa business to focus on more profitable ventures. A January presentation to the analysts said that “multiple actions" are underway in Africa, with the exercise expected to be completed by June. GCPL has ventured into the anti-mosquito incense sticks market, a sector dominated by unorganized players.
It claims it is India's only company to sell government-registered anti-mosquito agarbatti, or incense stick. It is powered by a Made-in-India molecule known as ‘Renofluthrin’ (RNF), and boasts of twice the efficacy of prevalent molecules. The company is set to enjoy nine years of patent exclusivity on RNF, GCPL claims, and also aims to be aggressive in the market for liquid vaporizers, aerosols, and coils.
It has also launched a new liquid detergent called ‘Fab’ in select states, in addition to Ezee and Genteel, its popular brands in the high-growth market. Fab is competitively priced at ₹99 per litre to appeal to the mass market. In less than a year, the company has also made good of its acquisition of Raymond’s consumer care business.
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