International Women’s Day 2024: Women are increasingly playing multi-faceted roles in realty sector

financialexpress.com:

The demand for residential real estate has grown exponentially over the last few years. However, the most noteworthy development is the remarkable rise in the number of women who are making a mark in the real estate sector with their visionary approach and strong business acumen. Real estate has undergone a sea of change in the country with changes in gender diversity, putting to rest the earlier norm of real estate being a male-dominated industry.

From property consultants, channel partners and agents to engineers, architects and leader of multinational real estate development firms, women are leading the Indian realty sector to scale new heights. Dynamic and adaptable, the sector has exhibited a strong growth trend that has gained from women taking up more active roles. Hence the International Women’s Day theme, this year, “Invest in women: Accelerate progress”, is a vital key in women’s progress.

The inspiring stories of women taking up leadership roles in the real estate sector have proved that traditional homemaking roles are no longer road blocks in their professional growth. Exhibiting great adaptability, women have now broken many old myths and are entering the domain previously out of bounds to them. In a dual role now, women are proving each day that their multi-tasking potential is par excellence in both professional and personal domains. Real estate companies have become alert to the skills women exhibit and hence are making changes in their policies and are enabling women in various ways to optimize their performance.

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Real estate companies through industry bodies like the Confederation of Real