Apple is reportedly in talks with OpenAI to incorporate generative AI technology into its next iPhone models, according to recent reports. These discussions signify a renewed effort by Cupertino based tech giant to enhance its devices with advanced AI capabilities. This update, as outlined in a Bloomberg report, highlights Apple's interest in using OpenAI's technology to introduce innovative features in iOS 18, the upcoming operating system for iPhones.
This move reflects Apple's ongoing pursuit of cutting-edge AI solutions to enhance user experiences. AI will be integrated into several applications and features, such as automatic text generation, article summarisation in Safari, and notification recaps.
Tim Cook-led Apple had previously engaged with OpenAI earlier this year; however, the collaboration remained limited. The current discussions signal a potential deepening of ties between the two companies, with Apple exploring the integration of OpenAI's features into its ecosystem.
In addition to the discussions with OpenAI, Apple is also exploring collaborations with Alphabet Inc's Google, particularly regarding licensing the Gemini chatbot. Though Apple has not finalized its partnerships with either of the companies.
Meanwhile, the upcoming iOS 18 is also expected to introduce several new features leveraging Apple's in-house large language model, enabling the generation of human-like text. This includes a chatbot-like feature reminiscent of