Is the action back at the box office?
OTT platforms, colour TV etc., people keep questioning the future of cinema. But cinema is the oldest, relatively economical, and most exciting form of entertainment in India. It has weathered numerous storms in the last century – from technological advancements to the rise of streaming platforms to even the pandemic – and yet, it stands firm, resilient, and ready to face whatever comes its way.
When last weekend millions of people came to the cinemas, it proved the Indian audience’s love for cinema yet again. It is a validation for the existence of the cinema industry in India because the thrill of watching a story unfold on the big screen, surrounded by a community of fellow movie enthusiasts, cannot be replicated. It's an experience transcending the boundaries of our living rooms, an experience that no home entertainment system can replicate.
Just like you can't replicate the thrill of dining out at home, you can't replicate the cinema experience on your couch. In India, a country with diverse tastes, where we're always on the hunt for an affordable slice of luxury, cinema is and shall always remain the most preferred form of entertainment. It allows everyone to savor the taste of luxury at the most affordable cost.
So, let's tackle the big question head-on: "Is Cinema Dying?" If history tells us anything, cinema has always triumphed over challenges. It's a story of creativity, resilience, and the unbreakable bond between storytellers and their audiences. The curtain's not closing on cinema anytime soon, it's just getting ready for the next thrilling act! (Gautam Dutta is co-CEO of PVR INOX Ltd.)
. Read more on livemint.com
