Is the product that an AI model is peddling even real?

livemint.com:

Mint recently reported on AI’s role in enabling hyper-personalized campaigns, as seen in Cadbury's Diwali ad, which featured Shah Rukh Khan promoting local businesses. With machine learning, agencies can now create thousands of custom ads quickly, improving efficiency at every stage of a campaign.

It not only helps large brands cut costs but is also democratising content creation for smaller companies with limited budgets. "When companies use AI to generate any sort of advertisement creatives, irrespective of whether they are static or not, they save at least 70% of what they would have spent if they had done a shoot," said Rashi Agarwal, founder of Megalodon, which creates AI-based advertisements for companies like Reliance Industries-owned Ajio and travel companies like Club Mahindra.

“Good AI tools can help create the same kind of content with the same type of feel in less time using fewer resources." At this point, AI can create good quality static images but not videos. Still, virtual actors or avatars are already being used to create campaigns.

Shooting with virtual actors can cost up to ₹25 lakhs based on how elaborate the set requirement is, said Abhishek Razdan, co-founder of Avtr Meta, the company behind AI model influencers like 'Virat' and ‘Naina’. These virtual “influencers" have worked with brands like Oppo and Baskin Robbins for some marketing campaigns.