Jaguar unveils electric concept car days after Elon Musk trolled its 'woke' ad
Jaguar on Monday revealed its electric Type 00 concept car during Miami Art Week, showcasing the company's new design and electric vehicle strategy. The concept, a part of its newly rebranded identity, was released days after billionaire Elon Musk mocked its previous ad for being 'woke'.
Last month, the company released a 30-second spot showing diverse models and bright colors. The advertisement was panned by several who said it was «woke» including Tesla and X CEO Elon Musk mocked the ad saying, “Do you sell cars?" The luxury British carmaker has filled in some of the blanks by revealing a concept car.
The Type 00, named to represent zero emissions and its position as the first of a new generation, features a long hood, curved roofline, and boat-tail rear. This design was made possible by Jaguar's new electric platform called JEA. The company also confirmed plans for a new four-door GT car, set to release in late 2025. This production model is projected to have a range of up to 478 miles (770km) and fast-charging capability.
“The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.” said Adrian Mardell, Chief Executive Officer, JLR.
Strategy
ESG and Business Sustainability Strategy
By — Vipul
