'Januhairy' campaign: What is this movement? All you may you want to know
Januhairy', an initiative that challenges women to not use their razors for the month. Despite its name, the message is everlasting and the official Instagram account of the campaign, with more than 40,000 followers, has pictures of women, who are celebrating their body hair throughout the year for normalizing it.
What does 'Januhairy' revolve around?
The idea of 'Januhairy' talks about freedom as it makes one wonder about the way they are treating their own body and the reason for that. Laura Jackson, the founder of Januhairy has told Metro, the British newspaper in the year 2021 that soon we will reach a point where people will be able to do what they want to do concerning body hair and we are not even required to talk about it.
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While there is an ample amount of evidence showing former Romans, Egyptians, and Europeans of the Renaissance age, to be practicing hair removal, the circumstances surrounding women in the West, such as the hairless legs, underarms, upper lips, and bikini lines to become more acceptable socially, happened after the World War I men came back home with throwaway safety razors for women to be experimenting with them.
Fashion statements have changed with time, with outfits revealing more skin becoming more trendy – for example sleeveless tops which reveal the underarm and greater hemlines showing more of the skin on the legs of the wearer. Gillette, the razor manufacturer, witnessed a flourishing opportunity and in the year 1915, launched «Milady Decolette».
A 2021 study, by YouGov, a market research company found around 59 per cent of Britons have regarded female armpit hair as «not so attractive» with the majority of the women and
