Jio Studios announces new co-production with Aamir Khan

livemint.com:

₹3,000 crore to boost Jio Cinema’s subscription and advertising revenues, according to the estimates of film trade experts. Earlier this year, Jio Studios announced a plan to create a repertoire of 100 movies and web originals to bolster the streaming platform’s standing and retain customer engagement after the end of the Indian Premier League (IPL) season.

The company started work on several movie projects in the pre-pandemic days and is now likely to directly stream a few on its OTT platform, and some others may be released in theatres. “Our vision is to power stories that are from, by and for India and Bharat and tell stories that not only entertain but also have a purpose.

We partner with storytellers in every Indian language and take the stories mainstream. Our mission is to make in India and show the world is vast and inclusive and will ensure growth of the entire value chain," Jyoti Deshpande, president of RIL’s media and content business, had said in a statement.

Film experts say it’s pretty clear that they’ve been working on it for a while, and a lot of films were already lined up before the pandemic. But it seems that only 10% of its current slate is meant for theatres, where there is a need for box office validation, while the rest will be used to emerge as a major force in the Indian OTT market.