JK Lakshmi extends brand endorsement deal with Rohit Sharma for fifth year
JK Lakshmi Cement (JKLC), one of India’s leading cement manufacturers, has renewed its partnership with cricketing icon Rohit Sharma as its brand ambassador for the fifth consecutive year. This continued collaboration highlights the alignment of shared values between JKLC and Rohit Sharma, with both symbolising excellence, strength, and reliability.
Rohit Sharma, known for his leadership and consistent on-field performance, perfectly embodies the core attributes that define JKLC. His enduring association with the brand has resonated strongly with both consumers and stakeholders, further strengthening JKLC's presence in the market.
Commenting on the renewal, Arun Shukla, President and Director of JK Lakshmi Cement, said, “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure across India and beyond. His association with JK Lakshmi Cement has enhanced our connection with consumers. We are excited to continue this journey and aim for even greater success together. Rohit's ambitious spirit reflects our product’s promise of durability and reliability. Together, we strive to build not just structures, but lasting relationships with our customers."
Rohit Sharma, represented exclusively by RISE Worldwide, expressed his excitement about the continued partnership: “I’m thrilled to extend my association with JK Lakshmi Cement. Their commitment to quality and innovation aligns perfectly with my approach to life and cricket—always pushing boundaries and striving for excellence. Together, we’ve
