JSW Sports negotiating deals for winners at Asian Games
₹5 crore for its athletes, who performed well at the recently concluded 19th Asian Games in Hangzhou, China, a top company official has said. “For the Asian Games winners represented by JSW Sports, we are currently evaluating various deals ranging from ₹5,00,000 to ₹5 crore depending on the statute of the individual athlete and the sponsorship deal’s scope. These deals range from product support to influencer campaigns to content partnerships to brand endorsements & appearances," said Divyanshu Singh, chief operating officer, JSW Sports.
“We have already closed 3-4 big endorsement deals for Neeraj since he is the poster boy of Indian sports right now. Neeraj's annual endorsement range is at ₹4-5 crore." Deal evaluations follow the Indian contingent’s performance at the Asian Games in China, wrapping up their most successful campaign with 107 medals to finish fourth overall. JSW Sports had 31 of their athletes representing India at the games, who secured 17 of those 107 medals.
These achievements have have to the rise in interest of brands in non-cricket athletes. “We are seeing good traction from categories like sports apparel, nutrition, wearables, BFSI etc. What's most interesting is to see a lot of first-timers, especially international brands investing in Olympic Sports Talent," Singh said.
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