Kashmiri saffron costlier by 63% in one year after GI tag, more expensive than silver

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₹2 lakh per kg to ₹3 lakh per kg in a single year, reported ET. Now, people have to pay ₹3,250, for 10 gm of Kashmiri saffron, which is equivalent to the price of 47 gm of silver, according to the report. One of the main reasons behind the sharp rise in Kashmiri kesar is its acknowledgment by the Indian government.

The golden crop received geographical identification (GI) tag last year.  Notably, Kashmiri saffron is the only GI-tagged saffron in the world. This is the main reason why countries like the US, Canada and Europe are GI labelling helps in identifying products that have a specific geographical origin and they possess premium qualities than similar products originated in other parts of the world. With the help of GI tag, producer of that product are easily able to sell them at national or international market.  It is important for the GI labelled product to have qualities, characteristics or reputation of the product to be essentially due to its place of origin.

Five years down the line, farmers growing Kashmir's saffron were facing immense challenges due to crop damage and their low prices in the market. After receiving GI label, the crop has received international identification which has made it easier for Kashmiri farmers to sell their crops in India as well as in international markets. Main function of the golden crop is as spice.

Kashmiri saffron add colour and flavour to biryani and many other dishes. Its exotic aroma is an additional delight for food lovers. In the wake of increasing demand of Kashmiri Kesar, its per-hectare production has increased manifold, and has provided opportunities to farmers in Kashmir.