Kimirica launches Vivah, India’s first fragrance of weddings
Fragrance of Weddings.’ Created with the essence of turmeric and marigold the unique fragrance takes you on a journey to relive your most cherished wedding moments.
“The minute you open the VIVAH bottle, it instantly takes you to the precious moments of your wedding day or any special marriage ceremony you've attended before. People record their wedding memories and pictures on video, to add to the sentiment, we’ve crafted VIVAH as a new, one-of-a-kind and unique sensory memory keeper for them to preserve wedding moments with you forever. Everything that we’ve seen, loved and experienced about weddings, we want to share with the world, through VIVAH,” said Mohit Jain, Co-founder and Director, Kimirica.
The Inspiration
The Vivah Collection is a poetic tribute to the sacred tapestry of Indian weddings.
Sharing the inspiration behind it, Rajat Jain, Co-founder, Head of R&D and Lead Perfumer, Kimirica shares, “We’ve all grown up attending many weddings and cherishing the vibrant aura of fresh flowers around, haldi rituals, dancing, and moments of joy spent with friends and family. So we thought of recreating this magic together in a fragrance that can be perfect for ‘Weddings’ and will be remembered year after year.”
In creating this aromatic masterpiece, we sought to capture the essence of these timeless celebrations.
Crafted with meticulous attention, the rich fragrance unfolds through layers of marigold, magnolia, peony, raspberry, lotus flower, mahogany, white musk, and amber. Marigold and turmeric, sacred elements of Indian weddings, play a pivotal role, infusing the Vivah Collection with the profound significance of these traditional ceremonies, resulting in a fragrance that is not merely aromatic but a poignant
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