social media influencers have taken center stage.
Tommy Fury, 24, will face KSI in a brand-new battle this Saturday night in Manchester as he seeks to establish his fighting credentials.
With a remarkable ability to captivate fight fans, Fury's previous bout against social media influencer Jake Paul in Saudi Arabia generated a whopping 800,000 pay-per-view purchases, making it one of the year's most popular fights. The purse for this showdown exceeded £8 million, roughly translating to a million pounds per round spent inside the ring.
This time, as always, pay-per-views take precedence, with both Fury and KSI's camps intensifying the pre-fight banter to entice a predominantly new audience of boxing enthusiasts to invest in the spectacle.
In a week filled with theatricals, John Fury, Tommy's father, joined the two fighters inside a cage, engaging in a display of punches and headbutts against the partition separating them.
This followed weeks of verbal jabs, starting with Fury Sr. flipping tables at the initial press conference.
KSI, not to be outdone, shouted at Fury during a television interview, labeling him a «p***y» and challenging him to «look at him.» The countdown to the bout continued, and Fury's response was a thunderous «three days.»
Fury, in a rare moment of candor, acknowledged the circus-like atmosphere, stating, «It's a circus, isn't it? Even if KSI lacks class and is extremely unprofessional, it ultimately doesn't matter.
He is free to act as he pleases; we are engaged in combat there. So let's hope he has similar fighting skills as his verbal ones.
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