L’amant Café, Vietnam’s premier organic coffee brand, is all set to enter the Indian market. This follows the brand signing an MoU with its Indian partner Rayanssh Impex, announcing the café’s mission to introduce Vietnamese organic coffee.
The company announced this at the ongoing World Coffee Conference 2023 in Bengaluru on Thursday. L’amant Café is also expected to launch its own Cafés and stores in India by end 2025.
Through this partnership, L’amant Café embarks on a new journey, tapping into the world’s largest consumer market.
L'amant Café is the first brand in Vietnam to have a coffee farm that meets USDA organic standards from the US Department of Agriculture. L'amant Café uses raw materials that meet international standards such as 4C, UTZ, BRC, Japan Organic and EU Organic, the company said in a statement.
“The Indian market holds immense potential, and we believe our unique blend of organic coffee will resonate with the discerning Indian consumer,” L’amant Café founder Thai Nhu Hiep said.