Lacoste turns fashion NFTs into digital cards for interactive Web3 experience
Unleashing the digital revolution, industry leaders are racing to forge lasting impressions, reshaping the interaction landscape between ardent fans and renowned brands. Among these pioneers, the renowned Parisian fashion powerhouse, Lacoste, elevates its digital innovation game, giving its emblematic digital crocodiles a vibrant new life in an enthralling gaming experience known as ‘The Mission’. As Lacoste embarks on this captivating journey, its digital revolution is set to take the world by storm.
The first season of The Mission, which will run from June 29 to Dec.2023, involves several chapters that will contain specific missions. By completing missions, users will receive points and rank higher in the leaderboards, increasing the rarity of their UNDW3 cards in the process. Better rarity brings better rewards, utility and asset value for players. Top performers will receive digital vouchers, while the highest-ranking player at the conclusion of the first season will get an all-expenses-paid Lacoste VIP experience in Paris.
Lacoste lovers embarked on a journey in Web3 when the fashion giant launched its unique digital asset collection named UNDW3 (pronounced “underwater”) in June 2022. UNDW3 was a collection of 11,212 Genesis Pass NFTs, nonfungible tokens that acted as digital “golden tickets,” bringing loyal fans closer to the iconic brand in Web3, the community-friendly next step in the evolution of the internet.
Following the success of the UNDW3 collection, Lacoste now aims to lead the concept of dynamic NFTs in the fashion world by evolving genesis pass NFTs into UNDW3 Cards and unveiling a unique Web3 game experience. Starting on June 29, the UNDW3 community can venture into an interactive adventure in The
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