Licensing, logistics norms for Ayurveda Aahara food products to be launched soon

livemint.com:

NEW DELHI:Food Safety and Standards Authority of India (FSSAI), in consultation with the Union Ayush ministry, has drafted licensing and logistics norms for businesses that can manufacture and sell food products under the Ayurveda Aahara category, and will shortly release the guidelines, two topofficials said.Ayurveda Aahara (diet) food products don't contain drugs or medicinal products, but have ingredients that are believed to promote health. Ayurveda Aahara was notified in 2022 and includes five categories and around 800 ayurvedic recipes, and the norms governing their manufacture will be launched post elections, one of the officials said.The regulations define “Ayurveda Aahara" as food prepared in accordance with the recipes or ingredients or processes as per methods described in the authoritative books of Ayurveda, and listed under ‘Schedule A’ of the FSSAI regulations.“Ayurveda is now a global matter and there’s huge value to it. We must look at it from the commerce perspective.

For that, we need to have a branding vehicle. We have drug and cosmetics vehicles. Globally, there are many food supplement products of Ayurveda, which is under the nutraceuticals category.

There are so many recipes in Ayurveda and these recipes are all spread across the spectrum of different classical texts. So many of these are still in practice. For example, Ayurveda mentions ‘Shashkuli’, an ayurvedic fried item and now known as jalebi, as a recipe.