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economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
Liqvd Asia acquires AdLift for Rs 50 crore
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a performance marketing and SEO agency for Rs 50 crore.
This move aims to reshape digital marketing and position Liqvd Asia as a force in integrated marketing, combining branding, content, SEO, and AI-driven performance marketing to deliver business impact.
Founded in 2013, Liqvd Asia has built a reputation for digital branding and content-driven campaigns. By acquiring AdLift, known for data-driven performance marketing, the agency strengthens its position as a full-funnel marketing leader, offering clients ROI-driven strategies to maximise brand impact and growth.
With this acquisition, Liqvd Asia expands its services, blending creativity with analytics to craft marketing strategies.
The acquisition aligns with Liqvd Asia’s vision of scaling operations in key markets, including the USA, GCC, APAC, and Europe.
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Leveraging AdLift’s expertise, the combined entity aims to enhance client engagement, optimise ad spends, and set industry benchmarks for performance marketing.
Arnab Mitra, Founder & Managing Director of Liqvd Asia, stated, «In today's digital-first world, brands require seamless, data-driven marketing strategies that enhance visibility and drive engagement. This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale. With AdLift’s expertise in data-led strategies complementing our creative strengths, we are poised to redefine
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