Lodha vs Lodha: Abhishek Lodha on the battle between the brothers for the Lodha brand
Subscribe to enjoy similar stories. Bengaluru: Macrotech Developers Ltd (Lodha Group), led by Abhishek Lodha, recently moved the Bombay High Court seeking to restrict The House of Abhinandan Lodha (HoABL), a real estate firm started by younger brother Abhinandan, from using the Lodha brand name. Mumbai-based Macrotech Developers claims HoABL’s use of the Lodha name has created confusion among customers with respect to the brand.
Marcotech’s lawsuit against HoABL is for infringement of the Lodha Group’s trademarks and passing off HoABL’s business as Macrotech’s. The next court hearing is on 27 January. Speaking for the first time since the lawsuit was filed, Macrotech managing director and chief executive Abhishek Lodha in an interview spoke on the importance of the brand and the legal recourse that could not be avoided.
Also read | Lodha versus Lodha: A family agreement brought the Lodha brothers to battle Lodha also said the October-December quarter was Macrotech’s best ever in terms of pre-sales and that the company was on course to achieve its target for the full financial year (2024-25). On Saturday, Macrotech Developers, which focuses on residential development, reported a 87% year-on-year surge in net profit to ₹944.8 crore for the December quarter. Revenue jumped 39.3% to ₹4,083 crore.
Edited excerpts:
How important is brand for a real estate developer?
In a complex sector like real estate, the brand is the ultimate identifier. The consumer gets comfort from the brand he buys from, and it influences his buying decision in a big way. So, for customers, whom they deal with and the credibility of a developer’s brand play a very crucial role.
