Lupin Digital targets 10x growth next year: CEO Srinivasan

livemint.com:

Lupin Digital Health (LDH), a digital therapeutics platform for cardiac rehabilitation, plans to increase its customer base 10 times over the next year, as it expand its presence by entering new cities and onboards new hospitals, Sidharth Srinivasan, CEO of Lupin Digital Health told Mint in an interview. The company has 5,000 paying patients and is confident of achieving it with the help of an augmented programme prescribing cardiologists as it prepares to expand its affiliation with 75 more hospitals spanning 35-40 cities across the country.

“Post the trial phase for the platform—where we were able to prove in an Indian context that using digital therapeutics, patients can have much better outcomes even despite having serious cardiac issues—and within nine months, we have onboarded around 5,000 paying patients with over 2,000 patients in the trial period," added Srinivasan. “ The main source of acquiring patients for the company remains through references provided by cardiologists to the programme.

“We currently have 700 prescribing cardiologists and in the next year, we expect to have 1,500-2,000 prescribing cardiologists with us. Once we get there, we can increase the number of paying patients from 5,000 to 10 times that, in just one year because the problem is not the supply of patients.

The problem is acceptance of doctors and acceptance of patients, so, that’s where our focus lies," he added. The company, through its digital clinic, combines the human intervention of clinicians with technology, thereby enabling easy monitoring and improving treatment adherence.