Mahindra unveils new range of small tractors; eyes doubling tractor exports in 3 years
tractor exports in the next three years, according to a top company official. The Mumbai-based auto major, which is the world's largest tractor maker by volume terms, exported around 18,000 tractors last fiscal. The company said it has invested Rs 1,200 crore on developing the OJA platform which consists of four platforms that could churn out 40 different trims in the 20-70 HP power output.
The company aims to cater to the needs of farmers with small land parcels, especially in India, US and ASEAN region with the new range. Mahindra & Mahindra President — Farm Equipment Sector Hemant Sikka said the OJA brand would help in enhancing the company's share in the market while helping it enter new markets. «We are looking to double our export volume in three years.
One of the major enablers for achieving the target would be the OJA tractors which will open new markets for us,» he said. M&M will currently produce the 4-wheel drive OJA tractors only at its Zaheerabad plant in Telangana. Sikka said the new range will help the company scale up its market share in the small tractor segment.
«Our market share is currently around 30 per cent, with OJA we aim to take it to our national market share which stood at 41 per cent last fiscal,» he said. M&M on Tuesday showcased three OJA platforms here while introducing seven products for the Indian market. The seven models range from 20HP — 40HP (14.91kW — 29.82kW), for a wide array of applications.
The company said the OJA 2127 and OJA 3140 are priced at Rs 5.64 lakh and Rs 7.35 lakh, respectively (ex showroom Pune). Sikka said sales in India will begin in October while in export markets starting January next year. M&M is also looking to add another 200 sales outlets to its 1,100 strong
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