digital economy and exports, including a cross-border logistics partnership with India Post. According to a report by ET Government, the plan extends e-commerce export opportunities to numerous small enterprises, while also collaborating with Indian Railways for faster delivery. Reportedly, Amazon aims to introduce AI-based seller assistance and open logistics capabilities for D2C brands.
The company's $15 billion investment in India by 2030 supports these efforts. A commemorative postal stamp symbolizing the partnership was revealed, focusing on digitalizing millions of small businesses for economic growth and global access. The report further highlights that this initiative aims to broaden the e-commerce export prospects for numerous micro, small, and medium enterprises (MSMEs) nationwide.
Furthermore, Amazon is actively collaborating with the Dedicated Freight Corridor Corporation of India (DFC), a part of Indian Railways, to facilitate quicker deliveries for its sellers to customers throughout the country. In addition, the firm unveiled intentions to launch a personalized digital assistant for sellers, leveraging generative AI technology. Furthermore, the company extended its logistics and supply chain proficiencies to direct-to-consumer (D2C) brands nationwide.
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