Main aim is to turn Dixon into an electronics engineering powerhouse: Atul Lall
Atul Lall, VC & MD, Dixon Tech, says “in Dixon, we are purely an outsourcing company. We provide electronic manufacturing services to all the global and Indian brands and the brand that you are mentioning undoubtedly is an anchor customer of ours and we feel that the relationship will keep on deepening and growing. We are country agnostic. We are also brand agnostic wherein we see a huge leverage of growth and deepening of relationship over a period of time, we jump at it.”
We understand Dixon tech has entered into an agreement with Xiaomi for the manufacturing of smartphones and related products as well. Of course, you have had this partnership with Xiaomi over a long term but tell us about this one. When does manufacturing start? Do you need additional investment? What could be the potential revenue accretion?
Xiaomi has been a long-term partner.
We have been servicing Xiaomi's requirements in the space of consumer electronics for almost five years now. So, undoubtedly, this is a big win for us. This is mainly for smartphones, 4G and 5G phones, for which a new factory has been set up.
The final investment in this plant is going to be almost Rs 400 crore. This factory has been set up in Noida. The trials have started and we are expecting to start the commercial production by the end of this month or sometime in the next month.
There seems to be a clear change in narrative. Anything made from China is not accepted very well. Chinese brands are not getting that kind of a recall. The fact that you are now making phones for Xiaomi, what does that mean?
Well, we are of a firm conviction that the electronic goods in India and also for the global markets are going to be manufactured in India, so that undoubtedly has played
