Majority of Indian parents say their kids addicted to social media, OTT: Survey
social media, OTT and online gaming platforms while one-third of respondents admitted that addiction is making kids aggressive, according to a survey by LocalCircles.
It further revealed that 73% of urban Indian parents surveyed want the data protection law to ensure mandatory parental consent is sought for children under 18, when they join social media, OTT/video and online gaming platforms.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Applied Business AnalyticsVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitIndian School of BusinessISB Digital Marketing and AnalyticsVisitIndian School of BusinessISB Product ManagementVisitThe survey received over 46,000 responses from urban Indian parents located in 296 districts. About 62% of respondents were men while 38% of respondents were women. Nearly 47% of respondents were from tier 1, 35% from tier 2, and 18% respondents were from tier 3 and 4 districts.
«Gadget addiction by children between ages 9-18 has become the new reality. The addiction, in some children, is leading to impatience and aggression, lack of concentration, memory issues, headache, eye and back problems, stress, anxiety, communication issues, lethargy and even depression,» according to the survey.
What is even more alarming is that in many cases, the parents surveyed by LocalCircles reported not even knowing the various social media, video and online gaming apps their children are using.
Given the amount of inputs and concerns received on LocalCircles on the issue from parents and grandparents across India, LocalCircles conducted a national survey to understand the key issues they are facing with their
