Marketers and brands have good reason to celebrate the rise of AI
₹1.5-2.5 trillion in incremental profit for the top 500 Indian companies over a five-year period. When businesses use AI-powered products, it delivers an even higher return on ad spend. It has been incredible to see large Indian brands such as Nykaa and Dream11 already use these tools as part of their advertising strategies.
Best of all, AI is not just used for advertising performance, measurement or targeting. Generative AI tools offer creative solutions as well. They can be deployed for innovation, enabling more value for how businesses market and engage with customers at scale.
Not every business has the luxury of easily creating entirely new content for advertising or marketing, but Generative AI tools that offer features such as image expansion, background generation and text generation are leveling the playing field, helping businesses of all kinds create high-quality variations of their advertising quickly at a low cost. Meta’s research with Bain & Company revealed that more than 80% of the surveyed businesses in India plan to invest in Generative AI within the next two years and 60% of the surveyed large enterprises said they are planning to increase their spending on conversational journeys over the next 3-4 years. We know the Indian market is well-suited for chatting with an AI chatbot.
Since launching Meta AI, one of the world’s leading AI assistants, in India earlier this year, the country has already emerged as the largest market for this product in terms of usage. Today, we’re testing Generative AI agents for businesses that can interact with customers in a more personalized and engaging way; like chatting with a friend, but in a brand’s own voice and style. Eventually, we foresee a future where every
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