Meta passed politically inflammatory ads, says report

livemint.com:

Meta is unequipped to detect and label AI-generated ads, despite its new policy committing to do so, and its utter failure to stamp out hate speech and incitement to violence—in direct breach of its own policies," the report said. “Between 8-13 May, Meta approved 14 highly inflammatory ads. These (ads) called for violent uprisings targeting Muslim minorities, disseminated blatant disinformation exploiting communal or religious conspiracy theories prevalent in India's political landscape, and incited violence through Hindu supremacist narratives.

One approved ad also contained messaging mimicking that of a recently-doctored video of Union home minister, Amit Shah," the report alleged. The investigation also included content manipulated by generative AI platforms, “proving how quickly and easily this new technology can be deployed to amplify harmful content." The report, however, did not include any links to the allegedly inflammatory advertisements. A copy of it was seen by Mint.

A spokesperson for Eko did not respond to Mint’s request for details on the report. However, an official with knowledge of the matter, requesting anonymity, said that Eko researchers did not share any links of the allegedly problematic content for Meta India to investigate, at least until Tuesday evening. “As a company, it’s a bit unclear as to what Meta should respond to, since there’s no content for it to investigate as yet," the official said.