Minor Hotels targeting 50 new openings in India in within the next decade

economictimes.indiatimes.com:

Minor Hotels, a global hotel owner and operator with more than 540 properties in 56 countries said on Thursday that it plans to expand its presence in the Indian hospitality market and is targeting 50 new openings within the next decade.

The group said it will focus its strategy on the upper-upscale and luxury hotel segments, where it expects strong interest from owners for its Anantara, Avani, and NH Collection brands.

Minor said for Anantara Hotels & Resorts, the group is building on 'core brand differentiators' by targeting opportunities in Ayurvedic wellness retreats, wilderness lodges, and historical palaces. It also believes Avani Hotels & Resorts is well positioned to fill a significant gap in the lifestyle hotel space across India, while NH Collection Hotels & Resorts will prove attractive for upper- upscale conversion opportunities.

Eyeing hotel management contracts with an emphasis on greenfield developments, Minor Hotels said it will look to identify opportunities in up-and-coming locations, continuing a strategy of destination creation that has been the foundation of the group's 46-year history.

Amir Golbarg, SVP for Middle East, Africa and India for Minor Hotels, said the chain is bullish on the potential of India, and has already been 'overwhelmed' with owner interest, but is proceeding with a 'partnerships over properties' approach.
«It means we are being very selective in the hotels that we add to our portfolio, with our focus on cultivating meaningful alliances with partners who align with our