Mohit Yadav of Minimalist: The science-forward skincare solutions provider
Hum Saath Saath Hain. “Growing up, I never had any ambition to pursue entrepreneurship. One didn’t even know what such a life entailed.
It’s just that when Credit Suisse, the investment bank I was working with (as assistant vice-president) at the time (2006) asked me to move to Hong Kong or London, I knew I didn’t want to stay away from my (younger) brother (Rahul)," says Yadav, while laughing at my Sooraj Barjatya analogy. “There’s only a two-year age gap between us, so we grew up together. We studied together, played together and became close friends," he says, reminiscing about growing up in Jaipur, Rajasthan, with his brother, sister and parents.
Today, this sibling revelry has the Yadav brothers at the helm of Minimalist, a science-backed D2C skincare brand, which claims to be driven by the values of transparency and authenticity. Started in 2020, the chemical-forward brand has 50 products in various categories, from skin and body care, hair care and lip care to the just launched baby care. With affordability as a guiding pillar for a price-sensitive market like India, their products are priced from ₹279- ₹1,899.
The brand has managed to stand steady amid competition from similar brands such as Dr. Sheth’s, The Derma Co., Dot & Key and Deconstruct. Headquartered in Jaipur, the 572-employees-strong company’s projected revenue for 2024 is ₹350 crore.
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