‘Morbi’ effect: Anand Mahindra shares how Indian ‘bahubali’ businesses can compete with China
Anand Mahindra has once again highlighted an inspiring Indian success story, demonstrating how small-town entrepreneurs are emerging as global business powerhouses. In a recent tweet, the Chairman of Mahindra & Mahindra shared a video showcasing Morbi, a town in Gujarat, and its dominance in the ceramic industry.
The video details how Morbi, covering just 50 by 9 km, has become a global ceramic hub, producing 90 per cent of India's ceramics. According to the video, nearly 1,000 family-owned factories in Morbi have been manufacturing tiles and ceramics since the 1930s, successfully competing with China's pricing and matching Italy’s quality. The video states that these businesses collectively control 13 per cent of the world's ceramic production, creating an industry worth thousands of crores and employing approximately four lakh people.
Maybe we’re not looking in the right places for success stories: Mahindra
“Can Indian businesses compete with China? Maybe we’re not looking in the right places for success stories. I was delighted to see this video on the ‘Morbi’ effect. Agile, small-town entrepreneurs—The ‘bahubalis’ of India.”
This is not the first time Anand Mahindra has championed the resilience of Indian businesses. He has previously shared similar stories about small and medium enterprises (SMEs) thriving in different industries despite global competition. From highlighting India’s prowess in the electric vehicle sector to recognising rural innovations, Mahindra has consistently encouraged local businesses