More and more Indians are encountering deepfake content: Survey
Cybersecurity in 2024: The season of deception and deepfakes McAfee conducted research for the survey in January and February of this year, across multiple countries to understand how AI and technology are changing the future. The study was conducted by MSI- ACI with 7,000 consumers globally across the US, UK, France, Germany, Australia, India, Japan.
The findings say 1 In 4 Indians (22%) said they recently came across a political deepfake they later discovered to be fake. Meanwhile, misinformation and disinformation emerged as some other key concerns for Indians surveyed, with recent incidents involving celebrities like Sachin Tendulkar, Virat Kohli, Aamir Khan, Ranveer Singh serving as an example of what could become a bigger issue.
When asked what potential uses of deepfakes were most concerning, 55% said cyberbullying, 52% said creating fake pornographic content, 49% said facilitating scams, 44% said impersonating public figures, 37% said undermining public trust in media, 31% said influencing elections, and 27% said distorting historical facts. With major ongoing and upcoming political and sports events, both locally and globally, such as the 2024 Olympics in Paris, the ongoing Indian Premier League cricket tournament and more, there is bound to be an increase in the number of such deepfake content.
While a small part of the people surveyed said they were more concerned about deepfakes now than in 2023, some also said AI is making it hard to tell what is real and what is fake. Nearly 8 of 10 (80%) people are more concerned about deepfakes than they were a year ago, the findings of the survey said.
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