Mrs Bectors Food shines as green shoots of rural demand emerge

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₹439 crore for the quarter ended June in FY25. Its net profit grew 1.7% year-on-year to ₹35.4 crore for the same period. “Our strategic emphasis on premiumization and strong branding has positioned us to capture a greater market share," Anoop Bector, managing director of the company said in a recent investor presentation.

Currently, Mrs. Bectors has a 2% market share of the biscuit industry under the Cremica brand. Analysts have pointed out that the 23% on-year growth in revenue from Mrs.

Bectors’ biscuit segment for the June quarter of FY25 was largely led by their penetration into new markets like Uttar Pradesh, Madhya Pradesh and Rajasthan. The company earned a revenue of ₹273 crore from their biscuit business in the April-June quarter of FY25. “Around 60-65% of their biscuit revenue comes from Punjab and Haryana.

In the last one and half year they have been making their foray into UP which is controlled by Parle and regional brands like Priya Gold," Jignesh Makwana, lead transportation, logistics, and retail analyst at Asian Markets Securities told Mint. “Despite competitive pressure, they are expanding fast, as the base is not high for them. Quick commerce is working well for them as well," he added.

The company has been aggressively expanding its distribution network and has increased its spending on consumer promotion over the last two quarters to capture and retain its market share. It aims to expand its distribution network from the current 7 lakh to 10 lakh outlets in the next few years, according to the company’s latest earnings call transcript. “The competition intensity has increased quite significantly, especially on account of the market leaders taking an aggressive stance on consumer promotions across the